Samsung´s competition – Samsung

October 3, 2018In Press

Samsung talks about its Samsung´s competition in their website.

The division Samsung Electronics teamed up with the design and architectural magazine Dezeen in a competition to find the next graphic imagery for the QLED TV’s ‘Ambient Mode´, where Gerard Puxhe was finalist.

Open to designers and creatives worldwide, the judges invited shortlisted entrants to the final round of the competition at IFA, which Gerard assisted. The competition saw a myriad of entries from all over the globe, but only five were invited to IFA to showcase their designs in full, Gerard among theirs.

Gerard´s concept for this Samsung´s competition expands upon the design of a user’s existing furniture and interior aesthetic, taking on a ‘box’ shape that blends in with the room’s surroundings, while decorative elements subtly reflect live weather and time information. “With ‘Architectural Extension’, I aim to integrate the digital and the physical world in a believable way.”

The competition elicited a diverse and exciting range of creative responses to Ambient Mode. “The great thing about all the designs is the potential they all had to be completely customizable,” said one of the judges, the designer Neville Brody. “From the objects or animals involved to the background design, all had the potential to be as personal to users as possible.” Choosing a winner from the five dynamic shortlisted designs was no easy feat, but it was Swift Creatives’ design that “offered a level of detail you could get involved in, but at the same time stayed there as a very natural part of the environment,” explained Brody.

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