Top 15 designs Dezeen x Samsung competition – Dezeen

October 4, 2018In Press

Dezeen reveals the top 15 designs on the longlist in the Dezeen x Samsung TV Ambient Mode Design Competition.

Fifteen designs were long listed in the graphic design competition, which asked entrants to create a visual experience that displays when the Samsung TV is not in use.

The top 15 designs are for the Ambient Mode feature on Samsung’s new QLED TVs. The feature makes the screen look almost transparent by mimicking the appearance of the wall behind the television, and adds additional imagery and information to enhance the home environment.

In his concept Gerard Puxhe offers an architectural illusion with this design, which creates a virtual niche that combines the wall pattern with decorative objects like vases and candles. Weather and time information can be coded into the design.

The winner will be picked in September by a jury made up of graphic designer Neville Brody, industrial designer Erwan Bouroullec, Samsung Electronics’ head of the design centre Dontae Lee and Dezeen’s editorial director Amy Frearson.

Judging will take place at electronics trade show IFA in Berlin from 31 August to 5 September 2018, with the winner announced on 3 September 2018 on Dezeen.

You can find more information about the competition here.


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